Captain Risky Takes on the Double Helix Jump in Budget Direct's Latest Spot via 303Lowe, Sydney
Captain Risky has returned with the epic 'Jumping The Double Helix Divide' spectacle for Budget Direct by 303Lowe Sydney.
This is his most spectacular stunt yet, one year since 303Lowe Sydney first conceived of the lovable daredevil for Budget Direct.
In 12 months, Captain Risky has become notorious for his ill-advised stunts as a larger- than-life character who can't work out why Budget Direct won't insure him.
But in the latest spot 'Jumping The Double Helix Divide', which launched on 1st January, Captain Risky finally appears to pull off the biggest feat of his career in front of a roaring crowd. The crowd's endorsement of Captain Risky brings to life Budget Direct's outstanding customer approvals rating of 94%, with nine out of 10 customers recommending Budget Direct to a friend.
Says Jonathan Kerr, director, marketing and digital, Budget Direct: "Captain Risky has really been a huge success for Budget Direct, weaving his way into the Australian vernacular as he overdramatized the real-life risks that Budget Direct won't insure. This year he will also be highlighting Budget Direct's service quality. The latest installment is all about our 94% customer approval rating."
When Captain Risky was first introduced in January 2015, the goal was to help consumers understand how Budget Direct offers lower insurance premiums - because it doesn't insure daredevils like him.
Says Richard Morgan, executive creative director at 303Lowe: "We've had lots of fun with Captain Risky over the past year helping him evolve into a genuine character with his own social media following and fan base. The latest campaign is a new evolution for Captain Risky - he's still an adrenaline junkie, but the stunts are bigger and the message has evolved to shine a light on Budget Direct's superb service quality."
'Jumping The Double Helix Divide' was directed by Hamish Rothwell at Goodoil, with effects by Alt.VFX. It has had over 360,000 views on Facebook and YouTube since launching on New Year's Day.
Client: Budget Direct
Director of Marketing & Digital: Jonathan Kerr
General Manager - Brand and Media Marketing: Warren Marsh Marketing Manager- New Customer Acquisition: Catherine Harty
Agency: 303Lowe Sydney
ECD: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath Business Director: James Lammert
Production Company: Goodoil Films Director: Hamish Rothwell Executive Producer: Sam Long Producer: Claire Richards
DOP: Crighton Bone
VFX: Jess Bradstreet - ALTVFX
Editor: Bernard Garry - The Editors
Sound Engineer: Barry Stewart, Sound Reservoir