Cannes Lions Titanium Grand Prix Awarded to DoorDash ‘All the Ads’
DoorDash’s 2024 All the Ads Super Bowl campaign was awarded the Titanium Grand Prix at Cannes Lions last week. Created by Wieden+Kennedy Portland and Superette San Francisco, digital production company WILDLIFE were chosen to lead the crucial digital components of the campaign.
The brand chose to ‘DoorDash’ one lucky winner with every single product, from cars to confectionery, that was advertised during the Super Bowl, showing how consumers can get just about anything from DoorDash.
In a first-of-its-kind activation, eagle-eyed viewers had to crack the code during DoorDash’s big game commercial and enter it into the specially created digital destination for the chance to win every product promoted throughout the show. WILDLIFE handled digital production of the campaign, designing and building the website and technical portal, ensuring that it could withstand millions of excited viewers who were vying for their chance to win one of the wildest giveaways in Super Bowl history.
The Dan Wieden Titanium Lions honour provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry. Receiving over 200 entries, the jury awarded four Titanium Lions and one Grand Prix.
Jake Friedman, president, WILDLIFE commented, “We're thrilled to be recognized, along with our partners at DoorDash and Wieden+Kennedy, for not only sending the Internet into a frenzy with this campaign, but cutting through during our industry's most visible moment to deliver an experience that's been recognized for both its groundbreaking concept, and its execution.”
Titanium Lions Jury president, Debbi Vandeven, global chief creative officer at VML, Global, said, “When work makes the most of a moment in time, it truly reflects groundbreaking creativity. We wanted to award this idea that hijacked a key cultural moment to make the world look at this company in a fresh and broader way. The idea is simple on the surface, yet daring in execution. At its core, it’s a spectacular product demonstration at a scale we’ve never seen before.”
