Cannes Forecast: Will Melbourne Reign Supreme Over Sydney Again?

I can’t see Australia getting anywhere anywhere near last year’s Lion bingefest led by Dumb Ways to Die, but I expect Clemenger BBDO Melbourne to continue the southern city’s recent Cannes dominance over Sydney with their Remote Control Tourist for Tourism Victoria... even if they didn’t accept my instructions to punch random bearded hipster baristas.

Ignoring all the other, look at me integrated-360-touch-point-bedazzled work, I also like DDB Melbourne’s Stepdad Steve TVC for Devondale butter. Beautifully directed by the deft comedic hand of Tim Bullock.

Internationally I think Claude Van Damme’s zen stretch for Volvo Trucks will be racing Honda and their incredible tribute to the late Ayrton Senna.

As to the more important prediction for the World Cup, if Australia’s Socceroos manage to escape with a goal deficit of under 10, then I’ll be happy.

Laurie Ingram is a Creative Partner at Sydney agency, Mr Mumbles