senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Canned Water Brand Liquid Death Has an Explosive Recycling Initiative

05/05/2021
A Production Company
Stockholm, Sweden
314
Share
Hobby Film director Carl Sundemo directs new spot from agency CALLEN

Canned water brand Liquid Death has launched a new initiative. Themed ‘Loving Homes for Plastic’, it calls out major plastic producers for their careless efforts to reduce plastic waste (even though they are responsible for billions of bottles a year). 

In a new campaign from agency CALLEN, the brand has created a mechanism for everyday people to print mailing labels (for free), and send back single use plastic to these culprits.

Hobby Film director Carl Sundemo directed the campaign. Craig Allen, CCO and founder of CALLEN, comments: “We have a soft spot for Swedish sensibilities. It’s always sincere, likable, and just odd enough to make a video like ours really shine. Carl took this on with unmatched enthusiasm - and his approach to using practical effects in camera made this choice an easy one for us. We think he’s a rising star, and it was an absolute pleasure to collaborate with him here. Hobby Films has a great reputation for figuring out how to make things happen regardless of the budget and their support was super helpful.” 


Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from HOBBY
Your Friend on the Road
Volvo Trucks
25/10/2024
17
0
Hippo
Lunchables
05/06/2024
14
0
Invasion
Lunchables
05/06/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0