Canadian hockey Legend P.K. Subban is the 'Plantbassador' for Silk in Latest Campaign

Silk is teaming up with Canadian hockey legend P.K. Subban in its latest nationwide campaign. Starring P.K. himself, the campaign highlights PK as the brand’s ‘Plantbassador’ - an ambassador, but for plants! Silk’s latest campaign shows just how easy it can be to eat plant-based - even pro athletes can do it!

While P.K. is Silk’s newest Plantbassador, Silk is challenging Canadians to become a Plantbassador themselves by introducing a tasty Silk product into their life, one way or another. No matter if you use it to swap one ingredient in your fave recipe or if you are more of a one-dash-in-my-coffee-and-I’m-good kinda person, everyone can become a Plantbassador! Silk is dedicated to helping all Canadians fall in love with nutritious, sustainable, dairy-free alternatives.