Silk is teaming up with Canadian hockey legend P.K. Subban in its latest nationwide campaign. Starring P.K. himself, the campaign highlights PK as the brand’s ‘Plantbassador’ - an ambassador, but for plants! Silk’s latest campaign shows just how easy it can be to eat plant-based - even pro athletes can do it!

While P.K. is Silk’s newest Plantbassador, Silk is challenging Canadians to become a Plantbassador themselves by introducing a tasty Silk product into their life, one way or another. No matter if you use it to swap one ingredient in your fave recipe or if you are more of a one-dash-in-my-coffee-and-I’m-good kinda person, everyone can become a Plantbassador! Silk is dedicated to helping all Canadians fall in love with nutritious, sustainable, dairy-free alternatives.