CANADA London Bends Reality for Manic New El Guincho Music Video
Five years after the Bombay worldwide phenomenon, El Guincho and CANADA team up once again for Comix, the new single from his upcoming album HiperAsia.
Director CANADA explains: "This video is quite special to us. El Guincho is not a simple artist and working with him is always a challenge in CANADA. His music is so playful that illustrating his sounds and words is always fun. We’ve shared some history together - very important history to us - and that makes us feel very close to the project. That’s why we wanted to be involved in the album also, releasing it from our own record label."
El Guincho's music has always transcended genres of all sort, which is key to understanding the genesis of this video: "Comix is a complex song, it has many layers and the sources it drinks from are rich and diverse. The video wants to reflect that generosity of ideas and mixture of different worlds by trying to make them work together in a fun way. We listened and received it as a rap song, but then again, it is not quite that. So we mostly started from there. We used the imagery of a hip hop video but played with it in our own unorthodox way."
Pablo Díaz-Reixa shares how the song was conceived and how the collaboration came to be with La Mala: "Comix started with a beat I sent Maria, Mala Rodriguez, in 2015. It was among a few other sketches I recorded for her in a folder. I stumbled upon it that summer and really digged it. I improvised my bars using a sort of obsolete rhyme structure, trying to fit the lyrics into a rigid scheme rhyming with the letter "i", it might feel a little uncomfortable in Spanish but it keeps it fresh and a bit cocky too. I sent it to María and she recorded a great melody on top, very versatile, that allowed me to modify the harmony and make the song catchier while keeping the structure weird, something that felt like a radio freestyle, which is the way I conceived the song in the first place. Soul & tricks."
Music and Sound
Artist: El Guincho
Record Label: CANADA / Everlasting Records
Post Production / VFX
Post Production House: Álvaro P. Posadas / Sim Sala Bim
Head of Production: Alba Barneda
Hair and Make Up: Javier Ceferino / Alba Guillén
Executive Producer: Oscar Romagosa
Stylist: Violeta Comella
Production Manager: Monica Blas
Production Designer: Laia Ateca
DOP: Marc Gómez del Moral