senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Can You Help This Fearless Finger Save His Chupa Chup?

15/10/2014
Advertising Agency
London, UK
240
Share
BBH Asia launches Instagram game to celebrate Halloween

Chupa Chups has launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween.

“Get Lolli” is a first-of-its-kind, ‘choose your own adventure’ game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year – Halloween.

In the game, players are encouraged to help a ‘finger’ find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped. 

The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.


Tinus Strydom, Creative Director, BBH Asia Pacific said: “Bringing a new experience to people where they don’t expect it, is what our business has become, and what keeps it fun.”

Daan Simonis, International Digital Marketing Manager, Perfetti Van Melle said: “This Halloween, we wanted to entertain our audience who have grown up with a mobile device in their hands. The campaign will give them a chance to experience game play on a platform they are already familiar with.”

The campaign will run in the next two weeks up until Halloween and will be supported by Facebook and YouTube. 


Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from BBH London
Christmas Social
Tesco
15/11/2024
23
0
Bundles of Joy
Burger King
26/09/2024
162
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0