Can You Find the Secret Message In Sony's Latest Ad?

Sony recently launched a new ad for their updated flagship phone – the Xperia Z5, which has an autofocus of just 0.03 seconds. The exact length of time a frame is visible in a movie. CP+B Scandinavia chose to play on this fact by putting a hidden message in one of the frames of the new Sony Xperia Z5 ads. Due to the short amount of time the frame was visible, most people didn’t notice anything special. And Sony didn’t drop any hints.

“At first I thought something was wrong with the video. But after watching it a couple of times I had to try and pause it and see what it was,” says Tina Moen Eng, who found the frame first.

The hidden message? An email address.

“A hidden frame is a fun way of showing people just exactly how fast the new autofocus really is. The idea comes from the mythical, subliminal messages that Coca-Cola supposedly placed in their ads during the 1950’s,” says Martina Johansson, Nordic Brand and Communications Manager at Sony Mobile Communications. Consumers are told to keep their eyes open, as Sony says there may be more undiscovered frames out there.