Can Tucking In Your Shirt Make You Happier? Fruit of the Loom Thinks So

According to a scientific study being released by Fruit of the Loom, men who tuck their shirts are happier, more successful, and generally wealthier. It's called the “Tuck Effect” and CP+B has launched a really cool animated website at www.TuckEffect.com, where you can see the results.

The study surveyed 1,000 guys ages 25-60 about the quality of their lives in relation to five of life’s fundamental pillars — happiness, optimism, social status, income and relationships:

· More than 60% of tuckers report being happier on the job

· Tuckers are 10% more likely to report being socially outgoing

· Tuckers are 22% more likely to say they're optimistic about the future

· Tuckers indicate a 19% higher income than non-tuckers

· Tuckers are 8% more likely to report they date often

These findings dovetail with Fruit of the Loom’s recently launched Stay-Tucked Crew undershirt. The brand knew that untucked shirts were the major complaint of undershirt wearers, so they expected positive associations with tucking. But we were surprised by the disparity between the tuckers and the tuck-nots.