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Can Blue Light Ad Combat Festive Drink Driving?

09/12/2013
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Scottish Government spot from MTP and The Leith Agency urges drivers to think twice

The Leith Agency and Mallinson Television Productions have joined forces to create a haunting film to combat the temptation to drink drive during the festive season. The spot, directed by Ben Liam Jones (who is also repped by Mustard Films), sees a driver haunted by the flashing blue lights of a police car long after a drunken accident has taken place. By presenting the life-wrecking consequences of drink driving, the spot for the Scottish Government has been designed to make people think twice before getting behind the wheel. 

 

 

Title: Blue Light
Client (Brand)/Artist: Scottish Government
Agency / Record Company: The Leith Agency
City & Country: Glasgow, Scotland
Agency Producer: Les Watt
Creative Director: Gerry Farrell
Copywriter: Chris Watson
Art Director: Rufus Wedderburn
Director: Ben Liam Jones
Production Co & City: Mallinson Television Productions
Producer: Maeve McMahon
Director of Photography: Duncan Telford
Post Production & City: Electric Theatre Collective
Editor & Company: 
Music & Music Publisher: Original music by Aidan Lavelle

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