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Creative

Can a Kodiak Bear Best an Otterbox Cooler? CP+B Boulder Finds Out

Agency launches hilarious new spot directed by Bob Industries' Brigg Bloomquist

Can a Kodiak Bear Best an Otterbox Cooler? CP+B Boulder Finds Out

Otterbox is known for their indestructible smartphone and tablet cases. Now, they’re taking their commitment to creating the most durable products on the planet outside of the tech world and into the outdoor space with new rugged Venture coolers.  Sure, tough coolers are not a new thing. But the industry treats them like hardcore, holy necessities designed only for serious outdoorsmen on a mission to stop vicious bears searching for dinner. It is why every heavy-duty cooler is put to the test by having a manic Kodiak beat the things to hell without any luck of entry. It’s more scary than enjoyable.

Otterbox, however, wanted to illustrate their cooler’s toughness beyond the abuse of claws and teeth in an amusing way. You know, inject some fun into the stone-faced outdoor world. The 'Ultra Bear Proof' test from CP+B Boulder demonstrates what happens to the Otterbox cooler when a real bear has the power to fire different destructive forces at it with hopes getting to the tasty goods inside. After triggering a falling piano, wrecking ball, angry wrestler and more, the bear still can’t get in, proving that it’s bear-proof, no matter what the bear does. It’s unfortunate for the bear. But fortunate for anyone looking for a very, very, very tough cooler.

Advertiser

Chief Creative Officer : Ralph Watson

Advertiser: OtterBox

Creative Agency

Integrated Producer: Rachel Noonan, Alina Moeller, (Jr) Shelby Hawkinson

Head of Content Production: Sloan Schroeder

Executive Creative Director: Tony Calcao

Creative Agency: CP+B Boulder

Associate Creative Director: Brian Caruso, Marthon Pucci

Music and Sound

Sound Mix: Bronx Audio Post, NY, NY

Sound Engineer: David Wolfe

Producer: Molly Burke, Jason Weiss

Music Production: Butter Music and Sound, Venice, CA

Executive Producer: Annick Mayer

CCO: Andrew Sherman

Offline

Senior Producer: Christie Price

Executive Producer: Carolina Padilla

Editor: Haines Hall

Edit Company: SpotWelders, Venice, CA

Edit Assistant: Matt Corliss

Post Production / VFX

Telecine: Company 3

Senior Producer: Katie Andrews

Producer: Julia Paskert

Post Production House: Method Studios

Flame Assist: Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine

Flame Artists: Wensen Ho

Flame: Cody Edwardson

Executive Producer: Robert Owens

Colourist: Stefan Sonnenfeld

Production Company

Production Company: Bob Industries, LA

Producer: Brian Etting

Executive Producers: TK Knowles, John O'Grady

DOP: Danny Moder

Director: Brigg Bloomquist

Category: Home appliances , White goods

Genre: Comedy