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Creative

Can a Kodiak Bear Best an Otterbox Cooler? CP+B Boulder Finds Out

Agency launches hilarious new spot directed by Bob Industries' Brigg Bloomquist

Can a Kodiak Bear Best an Otterbox Cooler? CP+B Boulder Finds Out

Otterbox is known for their indestructible smartphone and tablet cases. Now, they’re taking their commitment to creating the most durable products on the planet outside of the tech world and into the outdoor space with new rugged Venture coolers.  Sure, tough coolers are not a new thing. But the industry treats them like hardcore, holy necessities designed only for serious outdoorsmen on a mission to stop vicious bears searching for dinner. It is why every heavy-duty cooler is put to the test by having a manic Kodiak beat the things to hell without any luck of entry. It’s more scary than enjoyable.

Otterbox, however, wanted to illustrate their cooler’s toughness beyond the abuse of claws and teeth in an amusing way. You know, inject some fun into the stone-faced outdoor world. The 'Ultra Bear Proof' test from CP+B Boulder demonstrates what happens to the Otterbox cooler when a real bear has the power to fire different destructive forces at it with hopes getting to the tasty goods inside. After triggering a falling piano, wrecking ball, angry wrestler and more, the bear still can’t get in, proving that it’s bear-proof, no matter what the bear does. It’s unfortunate for the bear. But fortunate for anyone looking for a very, very, very tough cooler.

Client

Advertiser: OtterBox

Chief Creative Officer : Ralph Watson

Creative Agency

Creative Agency: CP+B Boulder

Executive Creative Director: Tony Calcao

Head of Content Production: Sloan Schroeder

Associate Creative Director: Brian Caruso, Marthon Pucci

Integrated Producer: Rachel Noonan, Alina Moeller, (Jr) Shelby Hawkinson

Production Company

Production Company Name: Bob Industries, LA

Director: Brigg Bloomquist

DOP: Danny Moder

Producer: Brian Etting

Executive Producers: TK Knowles, John O'Grady

Offline

Edit Company: SpotWelders, Venice, CA

Editor: Haines Hall

Edit Assistant: Matt Corliss

Executive Producer: Carolina Padilla

Senior Producer: Christie Price

Post Production / VFX

Post Production Company: Method Studios

Flame Artists: Wensen Ho

Colourist: Stefan Sonnenfeld

Producer: Julia Paskert

Executive Producer: Robert Owens

Senior Producer: Katie Andrews

Flame: Cody Edwardson

Flame Assist: Aaron Neitz, Thomas Downs, Cecile Tecson Broas, Emily Irvine

Telecine: Company 3

Music

Executive Producer: Annick Mayer

Sound Engineer: David Wolfe

Sound Mix: Bronx Audio Post, NY, NY

CCO: Andrew Sherman

Music Production: Butter Music and Sound, Venice, CA

Producer: Molly Burke, Jason Weiss

Category: Home appliances , White goods

Genre: Comedy