Campbell Ewald Signals Transformation with New Logo

Campbell Ewald has unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation. The new logo is meant to celebrate the agency’s 104-year legacy and its new era as an independent shop within the IPG network. 

“For 104 years, Campbell Ewald has been bold, yet understated, and our brand refresh continues to portray that. It's smart, simple, modern and classy. And it's a visual reflection of our independence,” said Jim Palmer, CEO of Campbell Ewald.

The new logo will come to represent a new era for the agency since it unbundled from Lowe and Partners in May 2015, and now operates independently within the IPG network. In a nod to its past, the logo is a sleek take on the name “Campbell Ewald” – in salute to Frank Campbell and Henry Ewald who founded the agency in 1911 in Detroit – with the use of a modern, sleek typeface. Since its founding more than a century ago, the agency has expanded to include offices in Los Angeles, New York and San Antonio, and now counts Atkins Nutritionals, De’Longhi, Detroit Lions, Edward Jones, Federal Student Aid, Kaiser Permanente, MilkPEP, OnStar, Snuggle, UNICEF, USAA and several Unilever brands as clients, to name a few.

The new Campbell Ewald logo was developed by the agency’s creative team, which includes Luke Palushaj, Amy Wolfe, Autumn Woolman and Darlene Hawver.