Campbell Ewald Named Agency of Record for Valero Energy Corporation

Marketing communications agency Campbell Ewald today announced that it has been named the first agency of record for Valero Energy Corporation, an international manufacturer of transportation fuels, petrochemical products and power, following a client-led review. This appointment marks the seventh new business win for Campbell Ewald in seven months, following Travelocity, Empire State Development and Country Inns & Suites, among others.

Campbell Ewald’s scope of work for Valero Energy Corporation will include branding and creative, as well as media planning and buying. The agency will also be charged with creating B2C and B2B initiatives that raise the profile of Valero’s branded gasoline, developing programs that improve consumer experiences, and supporting distributor relations and operations. The account will be run out of Campbell Ewald’s San Antonio office, with additional support from the agency’s Detroit office.

“The multifaceted business and upward growth trajectory of Valero Energy Corporation will prove to be an exciting opportunity for our teams,” said Kevin Wertz, President of Campbell Ewald. “Working with the world’s largest independent refiner and one of the biggest renewable fuels producers is very exciting. Valero’s leading ethical practices will help us create some truly purposeful work.”

“Campbell Ewald’s proven ability to help consumers understand and care about companies in the commodity category was extremely impressive,” said John Perry, SVP, Advertising and Communications at Valero Energy Corporation. “We are looking forward to working closely with Campbell Ewald to take our brand to the next level in 2016 and beyond.”