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Campbell Ewald Gets Built with Milk for New MilkPEP Spot

Campbell Ewald, 6 months, 2 weeks ago

US swimming athletes Tyler Clary and Jessica Hardy star in new campaign film

Campbell Ewald Gets Built with Milk for New MilkPEP Spot

Campbell Ewald has launched its latest work for MilkPEP’s 'Built With Chocolate Milk' campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy.

The TV spot, launching nationally on March 27th, showcases these world-class athletes, giving an up-close look at how their preparations for the Summer Olympics have been 'Built With Chocolate Milk.'  Taking you through the inner thoughts of a swimmer, the spot gives the consumer an idea of what it takes to train for the world class stage.  When training for the Olympics, athletes take nutrition and recovery seriously and know that the long journey requires a serious recovery beverage that works as hard as they do.  This is the second time that Chocolate Milk has partnered with USA Swimming as the 'official recovery beverage' of USA Swimming.

Looking to reach adult exercisers (18 – 49, with a halo effect to teen athletes 15 – 17), the campaign will educate men and women on Chocolate Milk’s natural protein and how it can help push you and your body to the next level.  The creative will be live this summer – while Team USA competes – on networks such as ESPN, NBC Sports and Fox Sports.  Additional elements of the campaign rolling out include print, digital, social and athlete media appearances.


Creative Agency

Copywriter: Blake Solomon

Group Creative Director: (EVP) Bernie Hogya, (SVP) Ron Wachino

Producer: Hillary Jackson

President: Sal Taibi, Matt Joyner

Account Executive: Lisa Stroh, Emily Goodwin, Kathryn LaMott, Katie Feltch

Project Manager: Michael Schlachter

Senior Business Manager: Toni Velez Lucarelli

Associate Creative Director: Yoko Fujita

Digital Production Company

Photography: Zena Holloway

Offline

Edit Assistant: Laurel Smoliar

Edit Company: Arcade Edit

Editor: Brad Waskewich

Executive Producer: Sila Soyer

Producer: Gavin Carroll

Post Production / VFX

Executive Producer: Angela Lupo

Post Production House: Company 3/ Method New York

VFX Supervisor: Alvin Cruz

Production Company

Director: Raymond Bark

Executive Producer: Don Block, Elaine Behnken

Producer: Kim Monaco

Production Company: Gartner

Category: Milk , Soft drinks

Genre: Dialogue