Camp + King Appoints Neeti Newaskar as Group Strategy Director
Camp + King has appointed Neeti Newaskar as group strategy director. Her first day at the agency was January 2nd, 2020, and she will focus on Energizer, Del Taco and RE/MAX.
Newaskar previously led the strategy team at Evolution Bureau (EVB). During her five-year tenure there, she worked on marquee accounts Jameson Irish Whiskey, helping it become one of the dominant spirits brands on social; and Panda Express, working to fuel fandom through social and experiential activations. Other clients included Kraft Foods, introducing Swedish Gevalia coffee to the U.S.; Delicato Family Vineyards, helping Bota Box reach millennials; and Del Monte, reintroducing iconic 9Lives “spokescat” Morris, driving consumer engagement around Milk-Bone’s corporate responsibility efforts, and activating fanatical cat lovers for Meow Mix.
Prior to leading strategy at EVB, Newaskar was senior brand strategist at Venables Bell & Partners, where she led strategic efforts on ConAgra Foods brands, including Healthy Choice, Orville Redenbacher and Lightlife. At Venables, Newaskar tackled a wide array of brand challenges such as repositioning Healthy Choice in a declining frozen foods category, expanding Orville Redenbacher’s usage occasion beyond the movie night, and launching Lightlife’s first digital campaign aimed at vegetarians and vegans.
“I was drawn to Camp + King because of the incredible roster of clients and its talented team,” Newaskar said. “I feel fortunate to be in a position to push brands to dream bigger and to be at an agency that truly nurtures creative thinking.”
David Morrissey, junior partner and director of strategy, said of Newaskar: “Neeti is a rare talent—a well-rounded, globally minded strategist who is a joy to work with. She's got a strong pedigree in retail and CPG brand development but also brings a wealth of unique digital and social experience from her time at Venables Bell & Partners and more recently as the head of strategy at EVB. We’re so excited to welcome Neeti to the C+K Strategy team.”