Caltex and the New Zealand Sports Collective Show Kiwi Kids It’s More than Just a Game

There’s so much more to sports than winning or losing. It sparks lifelong friendships, boosts well-being and fuels feel-good moments in our communities. But to play sport, you need stuff like uniforms, transport, and gear - which all cost money and can be a major barrier for many Kiwi families.

That’s why Caltex has launched a new campaign via Chemistry, celebrating its proud partnership with the New Zealand Sports Collective (NZSC), and their shared mission to help more young Kiwis get amongst more secondary school sports.

With statistics showing that 50 per cent of all New Zealanders will experience a mental illness by the time they’re 18, Caltex and the NZSC believe sports can set young Kiwis up to tackle life’s challenges head-on.

Julie O’Brien, marketing manager for Caltex, said: “There may have been a time when sports was all about celebrating the big win but for Rob Waddell and the NZSC, it's all about collectively supporting and inspiring success for the next generation of Kiwi kids, which is why we’ve partnered alongside them.”

“We believe that in order for the next generation to succeed and reach their individual goals, there needs to be a collective effort behind them. Through our partnership with the NZSC, we can help secondary schools and their surrounding communities access more sports, more mentors and more opportunities to reach their goals, and we’re proud of that!”

Launching across TV, OOH, online, broadcast, and the Caltex retail network on Friday, June 23rd, the campaign hopes to raise awareness for the NZSC and break down barriers for young people to play the sports they love.

Chemistry’s business director, Marija Ewan, said: “It’s been rewarding working on such a feel-good campaign, showcasing what a difference sport is making in young Kiwis' lives with the support of Caltex and the NZSC.”

“It was amazing to see the camaraderie between the kids and their love for sports. It really highlighted that sport should be accessible for all kids in New Zealand.”