Call for Creative Industry Leaders to Pledge Their Support to the Global Climate Strike

CEOs and Founders from a range of creative organisations have signed an open letter asking the industry to pledge their commitment to support the global climate crisis, by giving their employees the opportunity to take time from their working day to join the strike.

The letter has been written by individuals from competing creative companies, who have united to help address the climate emergency. It asks the creative industry to not only attend the strike, but also to use their creativity to amplify the climate emergency message at the strikes.

An open brief, entitled ‘Create and Strike’, calls upon creatives from all backgrounds to use their creative talents and resources to ‘create a sign, a blimp, something.’ to support the strikes. It states “If you truly believe that our industry has the power to enact change, then walk away from your desk and use your creativity to get their [millions of young people striking] message heard.”

As an incentive to participate, UKSCN and a panel of creative luminaries will shortlist and award the most impactful ideas.

The letter has already attracted co-signatures from leaders across the industry, including Iris, Droga5, Weiden & Kennedy, Lucky Generals, BBH, Uncommon, 7Stars, TBWA and MullenLowe. The organisers of ‘Create And Strike’ are calling for more CEOs and Founders from creatively-led organisations to commit to supporting the strike by signing the letter here.

Ben Essen, Chief Strategy Officer, Iris said: "The time will come when we have to look our children in the eyes and tell them what we did to protect their future from climate armageddon. Young people have asked us, the adults, to support them at the Global Climate Strike and we have generated ‘Create And Strike’ in response. It’s time for us as leaders to stop sitting on the fence and start making ourselves accountable. I will be there on the streets on September 20th and I hope many others will be too."

Jonathan Wise, co-founder of the Comms Lab and member of the Purpose Disruptors said: “There is a tremendous, emerging energy within the creative industries to want to help address our climate and ecological emergency. The Global Climate Strike represents a clear opportunity to use our special powers to amplify young people's message. We hope the energy and work generated in support of the strike helps deepen the industry's engagement and commitment to climate change so we what is needed in the coming months and years."

Katie Lee, CEO, Lucky Generals, said: "The Generals are a committed and active bunch who vote with their feet. In signing this letter, we're merely showing them that we support whatever role they want to play in such an important conversation. I am sure we'll be joined by many more across the creative industries in light of this climate emergency."

In addition to the Create and Strike competition, the group will be hosting creative workshops in London during the week leading up the Friday 20th strike. Details of workshops will be available online.

‘Create And Strike’ is connected to a growing collaboration of creative initiatives catalysed by the challenge from Good for Nothing x UKSCN x Glimpse (to mobilise 1 million to strike with the youth). The Climate Crisis Summit was organised in response to an open letter written by Extinction Rebellion to the advertising industry urging action on climate.

Dear Creative Industries

We are in a climate emergency. What are we going to do to help?

We, the signatories of this letter, support the Global Climate Strike that is happening on Friday 20th September, organised by Greta Thunberg and thousands of youth organisations around the world.

The Global Climate Strike will see millions of young people out on the street, demanding an end to the age of fossil fuels and climate justice for all.

These are the most important voices in the world today, and they have asked the adults to support them. We believe that our industry has the power to enact positive change, and we believe it is our duty to use our creative talents and resources to support the young people’s message.

As a signatory, I commit to giving my employees the opportunity to take the time to:

1. Join the strike on September 20th

2. Make something that amplifies the climate emergency message at the strikes

Young people have asked for our help, and this is a clear opportunity to take advantage of what we are great at and to make a significant difference to the defining issue of our time.

Iris Ian Millner, CEO

Lucky Generals Katie Lee, CEO

Uncommon Natalie Graeme, Nils Leonard, Lucy Jameson, Co-Founders

Droga5 Bill Scott, CEO London

MullenLowe Jeremy Hine, CEO

Anomaly Camilla Harrison, CEO and Partner

St Luke's Neil Henderson, CEO

Mr President Claire Hynes, CEO

BBH Karen Martin, MD

Cheil Peter Zillig, London CEO

And Rising Jonathan Trimble, CEO

BMB Jason Cobbold, CEO

The Gate Kit Altin, CSO

Krow Communications John Quarrey, Founder

Revolt Alex Lewis, Pete Bardell, Co-Founders

Livity Alex Goat, CEO

ODD Simon Glover, CEO

Futerra Solitaire Townsend, Co-Founder

Media Bounty Emma Tozer, Jake Dubbins, Co-Founders

The 7Stars Jenny Biggam, Owner

Thinkhouse Jane McDaid, Founder

Jelly / Three Blind Mice Chris Page, Founder

The Unmistakables Asad Dhunna, Founder

Wieden and Kennedy Neil Christie, CEO London

Nice and Serious Tom Tapper, Founder

Just So Jonny Madderson, Jono Stevens, Founders

Pretty Bird Juliette Larthe, Co-Founding Partner

TBWA Sara Tate, CEO

LIEF Margo Mars, Founder

Fortnight Collective Aimee Luther, Managing Director, Europe

Leith Ed Brooke, Head of Leith

Goodstuff Andrew Stephens, Co-Founder