cain&abelDDB Helps Cisco Deliver Latest Brand Campaign ‘Let’s Go Anthem’

cain&abelDDB, Cisco’s production and localisation partner since 2012, has helped deliver the technology company’s latest ‘Bridge to possible’ ad campaign: Let’s Go Anthem.

The all-encompassing campaign features a range of subject matter in which Cisco is invested: inclusivity, sustainability, equality, security, education, and safe return (to the office environment). It not only showcases what Cisco is doing to improve the lives of people around the world in each of these six areas, but also offers up a positive, forward-thinking vision for the future.

The campaign launched in two phases across 15 different countries. cain&abel worked closely with the Cisco team to deliver 500+ localised assets (TVC, online video, display banners, social content) for multiple channels and touchpoints at speed and scale. The team also worked closely with the Paris Olympic Committee to gain approvals for usage of Paris 2024 Olympic sponsorship logos.

Claire Bowers, cain&abelDDB MD, said: “With Let’s Go Anthem, once again it has been our pleasure to be Cisco’s trusted partner, giving global reach to this dynamic and timely campaign.”

Rose Goyeneche, marketing manager of global advertising at Cisco, said: “Thank you so much, team!  Amazing work getting this high-volume campaign turned around so quickly.”