cain&abelDDB Connects with Cisco to Talk ‘Hybrid Work’

cain&abelDDB, Cisco’s creative production and localisation partner since 2012, has helped deliver the technology company’s latest ad campaign focusing on the latest trend for remote working: ‘Hybrid Work’.

The campaign brilliantly showcases Cisco’s status as market-leader in work-from-home technologies. It delivers the important message that, whilst working-from-home can be a wonderful thing, it often delivers serious challenges for IT companies across multiple industries. This is where Cisco comes in, showcasing their ability to ensure hybrid working is safe, secure, and consistent. 

The global campaign launched across 17 different countries in early April. cain&abel worked closely with the Cisco team to deliver over 900 localised assets (online video, display banners, social content, and bespoke assets for local media plans) for multiple channels and touchpoints at speed and scale. The team also produced new bespoke image routes, specifically designed to help Cisco’s campaign resonate more with APJC markets.

Claire Bowers, cain&abelDDB MD, said: “Working-from-home and hybrid set-up is easily the biggest topic being discussed across every industry, so as one of Cisco’s trusted partners, it’s been fantastic to see our team help deliver such an impactful and timely campaign, with our team going above and beyond to deliver at a global scale.”

Rose Goyeneche, marketing manager of global advertising at Cisco, said: “Once again our long-time partners cain&abel have localised a huge brand campaign to tight timelines, accommodating the bespoke needs of many of Cisco’s local markets. Thanks team c&a!”