Cadbury Egg ‘n’ Spoon Returns with Clap-Happy Ad

To celebrate the return of Cadbury Dairy Milk Egg ‘n’ Spoon for the Easter season, this eggcellent product will be back on screens with a brand new campaign breaking on 24th January. 

The central ad features a family in their kitchen sharing a special moment together: a young girl and her father unwrapping and tucking into their Cadbury Dairy Milk Egg ‘n’ Spoon. This special, family moment represents the fleeting and spontaneous joy triggered by the taste of Cadbury chocolate – in this case inspiring a fully choreographed routine. 

Part of a £3m fully integrated campaign, the TV commercial will feature in prime-time slots over 5 weeks, including Take Me Out. The spot will also be available to view on VOD, together with a ‘making of’ film showing the young girl recreating the choreographed routine in a ‘how to’ to video.

Cadbury Dairy Milk Egg ‘n’ Spoon was the biggest launch in the traditional Easter category in 2013 and generated £6.1m RSV, 85% of this was incremental to the Novelties category.  The launch of this latest ad follows the new Cadbury Dairy Milk master-brand campaign ‘Free The Joy’, which reflects the belief that only the taste of Cadbury Dairy Milk can trigger spontaneous and irrepressible joy within us all.

Lily Donagh, Marketing Manager at Mondelēz International, said: “We were delighted with the success of Cadbury Dairy Milk Egg n Spoon in 2013 and we’re excited to launch another new Cadbury Dairy Milk TV campaign.  This latest ad celebrates a shared moment of irrepressible joy between parent and child created by Cadbury Dairy Milk Egg ‘n’ Spoon.

“Our TV campaign will also be supported by print advertising, press and digital activity to catch the consumers’ eye and help drive sales across the season.”