C41 Takes Football Back to the Streets in Incredible Campaign for Nike

In collaboration with Nike and K48 production, C41 has released a new film about football, passion and street life. The film is directed by Leone, an Italian director who founded K48 production and is a partner of C41, which has produced numerous films for as many important brands. The film was produced in collaboration with MassiveMusic. 

You can check out the film below:

L’Incredibile is a story that tells the constancy and dedication of young football lovers, of every day that they train and allow football to cut into their lives. It’s the story of a neighbourhood that day by day is approaching a new future, in which the passion for football unites girls and boys together to meet up to play in the neighbourhood. The Baggio neighbourhood is the backdrop to this incredible story, lending the film a sense of authenticity.

Gender equality is celebrated in the film, an ode to equality where men and women collide on the same field, passing the same ball between their feet and with the same chance of victory. It's an innovative and engaging way to talk about football where there are no rivalries or gender differences but where you play with passion and heart. 

Leone is the director of this wonderful film. His films oscillate between fashion and storytelling while maintaining his characteristic traits that make them unique. The film was put together in collaboration with MassiveMusic, one of the most respected music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo.