by The Network Adds Strategy and Client Leadership to Global Network Capabilities

Independent creative network by The Network have added international agencies in strategy and client leadership to its global network capabilities.  

Strategy powerhouse CPH Strategy and client leadership agency Pangea are the latest to join by The Network, the growing multi-national network with a shared ownership model, meaning it is owned solely by independent agencies.

Founded by brand and business strategist expert Susanne Lund, CPH Strategy operates at the intersection of business, brand and product design for B2C and B2B organisatons. They bring a strategic mindset that complements the by The Network creative excellence, ensuring that client campaigns are grounded in solid business insight and a deep understanding of human needs.  With extensive experience in brand and business strategy, the agency will contribute proven methodologies and a structured approach to transforming creative ambition into commercial success for by The Network clients.

Founded by global client service director, Tim Holman, Pangea brings deep expertise in operations, orchestration, and senior client leadership, with a sharp focus on client experience. The agency will provide by The Network clients with leadership and a tactical framework essential in navigating complexities and driving big ideas forward with clarity, knowledge and skill. 

The agencies complement the dynamic creative agencies and skills already established in by The Network, and integrate its specialist expertise into the 360 degree offering to address client business challenges and needs.

Susanne Lund, CEO and founder, CPH Strategy said, "The magic happens when strategy and creativity collide. by The Network is a powerhouse of talent, and I’m excited to explore the possibilities that emerge when different disciplines and cultures come together."

Tim Holman, founder, Pangea commented, "by The Network is a collective of agencies who believe that creativity works best when talent leads the way, without the bureaucracy of traditional networks. That aligns perfectly with how we operate at Pangea. Joining gives us greater access to world-class creative minds, and in return, we bring a layer of operational strength and client leadership to ensure great work doesn’t just get made—it lands with impact."

John Mescall, creative chair, by The Network said, "Creativity can’t thrive on its own. Which is why the three-legged stool of creativity, strategy and business leadership is always at the heart of the most impactful work. So I’m thrilled that CPH Strategy and Pangea have joined us to help independent creativity conquer the world."