BWS On Demand Helps Thirsty Aussies In Times of Need
The cheeky and slightly irreverent campaign demonstrates how BWS On Demand acts as a rescue service that saves Australians from getting booze themselves whenever the situation is critical
M&C Saatchi has created a campaign for the nation-wide launch of express alcohol delivery service, BWS On Demand.
delivery service aims to help Australians who have forgotten to stock
the fridge, missed a special occasion or when unexpected visitors pop
in. Now available from more than 340 BWS stores including the metro
areas of Sydney, Brisbane, Melbourne, Adelaide, Gold Coast and Perth,
BWS On Demand delivers chilled drinks in an hour.
Says Cam Blackley, chief creative officer at M&C Saatchi: "Most
of us can relate to a time when the drinks situation has become an
emergency. And while it's trendy for brands to talk about helping their
customers, we're proud to work with one that delivers it - in about an
The fully integrated campaign - executed
across out-of-home, street furniture, radio, digital and social -
launches tomorrow, August 22.