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Butterball Presents ‘Meet the Turketarians’ in Y&R Chicago’s Latest Campaign

Y&R - North America, 3 months, 1 week ago

New campaign introduces a turkey-obsessed couple

Butterball Presents ‘Meet the Turketarians’ in Y&R Chicago’s Latest Campaign

Butterball has launched their latest advertising initiative called “Meet the Turketarians” that introduces a turkey-obsessed couple, Wendy and Bruce, whose love extends beyond Butterball’s popular Whole Turkey, to also include their Every Day and Deli brands. 

Traditionally, Butterball has always had strong brand recognition, often being synonymous with Thanksgiving or Holiday Whole Turkey. So two years ago, Butterball set out to drive awareness and ultimately increase purchase of their every-day product line, including Butterball’s Turkey Burgers, Bacon and Sausage. The opportunity came out of research that showed consumers were not actively seeking out a brand of choice when it came to shopping for protein at the grocery. So, Butterball wanted to give them a reason to do so, by leveraging the Butterball brand name and helping to lead a movement of turkey as the modern protein with every day possibilities that families will love.

Created by Y&R Chicago, this fully integrated campaign directed by A-list comedic director Martin Granger, uses two up-and-coming Improv artists Carrie Barrett and Chris Mars. It is running across multiple platforms including online video, social, TV, print,radio, OOH and digital display. 


 

Creative Agency

Executive Creative Director: Pam Mufson, Jeremy Smallwood

Group Account Director: Juliet Moffat

Creative Agency: Y&R Chicago

President: John Fraser

Account Executive: Hannah Daly

Director of Integrated Production: Brian Smego

Associate Creative Director: Mark Hohenschau, Michele Underwood

Account Supervisor: Jenny Rake

Offline

Editor: Grant Gustafson

Edit Company: Cutters

Producer: Heather Richardson

Production Company

Production Manager: Jodi Fisher

Production Company: Moxie

Head of Production: Paula Benson

Executive Producer: Robert Fernandez

Director: Martin Granger

Producer: Heidi Soltesz