Burger Signs Alexander Haines to Global Roster
London based production company, Burger has signed Alexander Haines to its global roster.
Alex spent time working at BigBalls before moving to Pulse Films, where he shot for established global brands such as WWF, Red Bull, Lucozade, Betfair and most recently car giant Audi.
Burger founder, Alan Traquair comments: "Alex doesn't do things the traditional way. He came to directing via the varied worlds of trawler man, celeb assistant, building labourer, fish salesman, tour manager and advertising production assistant, so he always gives a fresh perspective on every task. He has a director's eye for detail and an editor's appetite for storytelling, always searching to unearth the emotional truth of any story. We are really pleased that he has agreed to join the Burger family."
He adds, "When Alex stepped into advertising, he taught himself how to use Final Cut before working closely with the UK’s most awarded art director, Walter Campbell of Guinness surfer fame, for nearly five years. It was Walter who first put a camera in his hand for a Sony behind-the-scenes film, (on the morning of the shoot itself!), and so it began. Walter felt that he would be a good fit for us and I have to say I agree!"
Walter Campbell himself notes that, "The design, the composition of shots, the mood, the tempo of the piece, casting, sound design, it’s all considered by Alex and everything is refined under the microscope of his ambition for the work. He is all about defining his work as something special, always searching for those lateral components that create the indelible visual or impactful sound, or that amazing casting choice that can set the work apart. The one thing that surprises me most about him and that maybe unique in a director so new, is how he talks about what makes the piece ‘lasting’. A really terrific talent!"
Directing quickly became something Alex both enjoyed and had a talent for and he began shooting in-house at Anomaly, and then TBWA for brands such as Converse, Infiniti, Adidas and Nissan before moving to BigBalls, Pulse and finally Burger.