Burberry’s Iconic Knight Quests Across London for Winter 2025 Collection

Blinkink have crafted four films to announce Burberry’s Winter 2025 Collection and Runway Show at London Fashion Week.  

Directed by Daniel Quirke, the films bring the Burberry logo to life. Cross-stitched, embroidered and animated in-camera, 120 stitched frames tell the story of the Burberry knight journeying across London, past Tower Bridge and into the Tate Britain to take its seat at the fashion house’s runway show.

"Taking Burberry’s iconic logo and telling a London centric, Burberry story on a piece of real material, in Burberry blue, felt like a perfect opportunity to lean into the craft of animation’", says Daniel. 

Describing the process, Daniel goes on to say, ‘It was great fun. Everyone at Burberry was super collaborative and I loved how much they wanted to lean into the cross stitch style. We were looking at Old English Tapestries and trying to balance keeping the design of the knight and London skyline recognisable, but still in keeping with the handcrafted style. I love how the films combine the old with the new, and really carry Burberry’s London heritage and love of craft.’

The films were made in collaboration with the London Embroidery Studio with creative direction from David Lane (Lane & Associates).