Builders Ditch the Misogyny in Funny Snickers Stunt

Clemenger BBDO Melbourne and Snickers staged a candid camera-style experiment on the streets of Melbourne to prove that construction workers are just not themselves when they’re hungry.

On a construction site in central Melbourne, a team of builders (actors) offered comments to passing pedestrians and office workers. The twist? The builders surprised and delighted the unsuspecting passers-by with positive and empowering compliments, even eulogising about gender politics and feminist theory, much to the amusement of the unsuspecting general public.

Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says making the campaign has been a lot of fun for the Agency: “It’s not always easy to create a local adaptation of a global theme, but with Snickers, it’s been an absolute delight. The whole premise of ‘You’re not you when you’re hungry’ gives us enormous scope,” he said.

Brad Cole, Bars Segment Lead is thrilled with the result: “There were a few nervous moments while we were filming the reactions but the public took the experiment in the spirit in which it was intended – to charm and amuse them,” he said.

Credits

Marketing Director: Matthew Graham 

Group Marketing Manager: Brad Cole

Creative Chairman: James McGrath 

Executive Creative Director: Ant Keogh 

Copywriter: Andre Hull

Art Director: Lee Sunter

Senior Producer - TV: Lisa Moro 

Planning Director: Michael Derepas

Planner: Matt Pearce

Group Account Director: Jennifer Chin 

Senior Account Director: Tim Clark

Director: Nick Kelly, The Sweet Shop

Camera Operators: Andrew Dunlop / Chas Mackinnon / Jimmy Harmsworth

Editor: Graeme Pereira, The Butchery

Producer: Nikolas Aulich, The Sweet Shop

Production Company: Wilf Sweetland (MD) / Edward Pontifex (EP), The Sweet Shop

Post Production Company: The Butchery / The Refinery

Flame Artist: Eugene Richards, The Refinery

Sound Designer/Engineer: Stevo Williams, Flagstaff Studios

Sound House: Flagstaff Studios