Buick Appoints McCann Worldgroup China as its Full-Service Agency

As one of the key enterprises in the Chinese automotive industry, SAIC-GM owns three major brands - Buick, Chevrolet, and Cadillac. It covers a wide range of the market from high-end luxury cars, to mainstream and popular cars, offering a variety of vehicle types such as sedans, MPVs, SUVs, and products including hybrid and fully electric cars to meet diverse transportation needs. McCann Worldgroup China has established, long-term collaborations with SAIC-GM's Chevrolet and Cadillac brands. Additionally, the agency has previously engaged in a two-year partnership with Buick. This full-scale agency collaboration with Buick will further deepen the partnership between both parties.

The first marketing campaign of this collaboration has just been released. Last month, during the Beijing International Auto Show, Buick launched a benchmark product in the MPV market, the GL8 LuZun PHEV, which garnered over 10,000 orders within a mere 72 hours of its launch. McCann Worldgroup China will create a series of advertising campaigns for this new car launch, providing robust support for Buick's transformation in the era of intelligent electric vehicles.

Shao Jia, managing director of Automotive for McCann Worldgroup China said, "I am honored to have the opportunity to be appointed as the full-service agency for Buick. I have a strong emotional attachment to SAIC-GM, as over my 26 years in the advertising industry, I have almost 20 years of experience serving Buick, Cadillac, Chevrolet, and their various models! Our team is passionate and excited about this collaboration, and we hope that in this ever-changing and challenging era, we can provide clients with truly integrated marketing communication services that suit evolving consumer demands."