Bugaboo Empowers Parents-to-Be by Embracing the Future

Alex Takács, formerly known as Young Replicant, directs ProdCo's latest commercial, ‘Designed For the Future’ for Bugaboo. ProdCo welcomes Alex to their roster, representing him across the US, UK, and Amsterdam markets. Known for his groundbreaking work in music videos, Alex is poised to bring his creative genius to the world of advertising.

The "Designed For the Future" campaign is crafted to inspire and empower parents-to-be, encouraging them to embrace the future with confidence and excitement. The new spot speaks to those who are not yet pregnant but anticipate starting a family in the coming years. These are future parents who prioritise authenticity, striving to be the best they can be in their own unique way.