Buffalo Wild Wings & TBWA Invite Fans to Get 'Rich' with New Football Campaign
With football season around the corner, Buffalo Wild Wings has introduced two commercials as part of its new “Football Rich” campaign. The tongue-and-cheek infomercial-style spots star actor and comedian Steve Rannazzisi ('The League') as well as some surprise cameos by NFL legends including Hall of Fame running back Emmitt Smith and Super Bowl winning coach, Bill Cowher.
The spots, which will air throughout the NFL season, poke fun at the outrageous infomercial-style ads and programs we’ve all seen on late night TV. In each spot, Buffalo Wild Wings encourages viewers to join the B-Dubs 17-week program to become “Football Rich.”
B-Dubs will bring the “Football Rich” campaign to life all season long through new commercials, social extensions, online experiences and in-store materials.
