Bucks Music Helps Volkswagen Arrive in Style with New Spot

Bucks Music Group has announced that Volkswagen Tiguan’s latest commercial features the classic track “Hip-Hop” from Dead Prez.

The commercial entitled “The Big Arrival” shows a number of kids getting embarrassed being dropped off for school until one girl arrives with her dad in the latest Volkswagen SUV with “Hip-Hop” blasting from the cars sound system. The commercial, produced by adam&eveDDB, was added to Volkswagen UK’s YouTube channel on the 23rd of May and is already racking-up an impressive view count.

The track, released in 1999, features on the group’s debut studio album ‘Let’s Get Free’. M1 of Dead Prez has recently released a new album, “Between Me and The World”, with Italian Producer Bonnot.