Buck Naked Puts the 'Duluth Guy' Through Underwear Agony in Musical Spots

After 10 years in market, Duluth Trading Company’s Buck Naked underwear ads have become a beloved and iconic campaign and made Buck Naked the company’s best-selling product line.

To pay tribute to the classic campaign, the newest ads form a gauntlet of loins-torment that they’ve put the Duluth guy through over the years, all set to gasp-inducing audio tracks. The mash-up spots created by longtime AOR Planet Propaganda show just how incredibly uncomfortable average underwear is, while extolling the virtues of Buck Naked. The work will run in 30-second and 15-second versions on Streaming TV, plus paid YouTube, Instagram/Facebook, and organic Social.