British Artist Mixes Paint & Tyres for Goodyear
As a company renowned for innovation, craftsmanship and breaking the mould, it was only natural that Goodyear turned to contemporary British artist, Ian Cook of popbangcolour.com, to bring the new Eagle F1 Asymmetric 3 tyre to life.
The result was a unique and spectacular piece of art.
The film, conceived and shot by Goodyear's PR agency, Bottle, in partnership with Rebel Uncut and available on Goodyear’s social media channels and brandhub, highlights the ability of the summer tyres to grip surfaces in wet and dry conditions.
Watch the behind the scenes video here:
