British Airways Creates Two-Tier Experiential Fanzone at Twickenham

British Airways unveiled an experiential two-tier fanzone at Twickenham ahead of England’s Guinness Six Nations victory over France.

Fans attending Sunday’s fixture were treated to the British Airways fanzone activation, designed, produced and managed by CSM Live.

The two-tier fanzone will be live at all of England’s home fixtures in the Six Nations where fans will be invited to test rugby skills, as well as have a chance to win prizes, including free BA flights, match tickets and signed memorabilia.

Additionally, BA’s fanzone features two branded lounges, the Avios Lounge, where all fans are welcome, and the BA Lounge, which offers an exclusive area for British Airways Gold and Silver members to enjoy a complimentary drink and view of the West Fan Village.

Mitch Caputo, British Airways’ global partnership portfolio manager, said: “The fanzone is looking amazing and we can’t wait to welcome everyone aboard on Sunday. CSM Live have done a great job and we believe the fans are going to love it.”

The Guinness Six Nations becomes the latest sporting event to be brought to life via CSM Live, having previously delivered branding for the Rugby World Cup, Olympic and Paralympic Games, FIFA World Cup, Ryder Cup, Formula E, amongst a number of global sporting events.