Leo Burnett Chicago
Wed, 24 Aug 2022 13:00:29 GMT
Bridgestone Americas, Inc. (Bridgestone) today launched 'What Really Matters,' a new brand platform that is linked to the values of the global Bridgestone E8 Commitment and showcases the company’s focus on creating a more sustainable world for future generations.
The What Really Matters platform marks a shift from the company’s traditional product performance marketing campaigns to showcase purpose-driven actions that are improving the way people move, live, work and play. This targeted, multi-channel activation aligns with the company’s evolution from a global leader in tires and rubber to a forward-thinking sustainable solutions company helping shape the future of mobility.
“What Really Matters is more than a marketing campaign and goes far beyond what Bridgestone makes and sells. This is a new behavioural platform that will emphasise what really matters to us as a company and those we serve,” said Sara Correa, chief marketing officer, Bridgestone Americas. “In highlighting the collective actions we are already taking today across our company, we will demonstrate how we are delivering on our Bridgestone E8 Commitment and making positive, long-term impacts on society for future generations.”
The dynamic platform includes comprehensive omnichannel creative produced by like-minded partner Leo Burnett that will engage Bridgestone’s unique consumers, customers, and stakeholder groups. The platform will be initially introduced in the United States and then expanded to additional countries across the Americas region.
“Bridgestone is grounded in a philosophy similar to our own founders’ ethos, ‘What’s good for people is good for business,’” said Mikal Pittman, EVP executive creative director at Leo Burnett. “The What Really Matters platform is designed to bring Bridgestone’s core belief of helping society to the heart of its advertising, and it expands our ability to tell the brand story in more impactful ways. There’s a ton of good happening at Bridgestone and we’re excited to unlock even more creative ways to bring those stories to life.”
The new What Really Matters creative highlights various aspects of Bridgestone’s product and solutions portfolio, business operations, strategic investments, and innovation initiatives including:
The purpose-driven actions featured throughout the What Really Matters platform embody the spirit of the Bridgestone E8 Commitment, which outlines eight Bridgestone-like values starting with the letter ‘E’ the company will seek to co-create together with employees, society, partners and customers to realise a more sustainable world.
Genres: PeopleLeo Burnett Chicago , Wed, 24 Aug 2022 13:00:29 GMT