Tool
Thu, 31 Mar 2022 10:14:06 GMT
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Bridgerton and Tanqueray Cordially Invite You to 'Make it T-Time'
the community teams up with Tool director Adriana Robles on regal campaign to celebrate the Netflix smash hit
Back in the day – the Regency era, to be exact – teatime actually meant something. It was one of society’s fanciest occasions; a moment to gossip, flirt, laugh with friends and of course sip in superior style. So how does one reclaim teatime and give it a modern-day spin, making it fun, fabulous and – dare we say – fancy again?
Today, Tanqueray and the community are officially announcing its 'Bridgerton' 'Make it T-time' partnership; a creative collaboration celebrating the smash Netflix show’s second season premiere. In appropriately regal fashion, fans are cordially invited to discover how Tanqueray (the “T,” if you will) can turn the traditional idea of teatime into oh-so-fancy “T-time”.
In keeping with the whimsical look and feel of the show, the multi-phased “T-time” campaign is launching with an original video content series starring pop culture icon and continued Tanqueray brand partner Joe Jonas, who gamely learns “how to become a Bridgerton” with the help of Jonathan Bailey who plays Anthony Bridgerton, and “Bridgerton” superfan and comedian Phoebe Robinson.
As if that wasn’t already enough, fans will have a chance to win one of three exclusive “Bridgerton”-inspired experiences by proudly showcasing how they #makeitTtime leading up to and after the season two premiere in a Tanqueray social media contest. By sharing an original photo or video content on Twitter, Instagram or Facebook highlighting their very best ways of dancing, drinking, and dressing for “T-time,” users will be automatically entered to win one of three experiences:
Exclusive access to The Queen’s Ball experience in New York City including complimentary hotel accommodations, an appointment with a stylist who will dress them in the finest Regency-era regalia, a “T-time” happy hour experience, and VIP access to The Queen’s Ball, an immersive “Bridgerton”-themed ball.
A curated “Bridgerton” Watch Party with up to 10 friends featuring Regency-era décor and a “T-time” cocktail experience hosted at a lavish hotel suite or viewing location.
A Regency-Era Live Oil Painting where 10 friends come along to a boisterous “T-time” party in a luxurious hotel suite, where a stylist will costume everyone in “Bridgerton”-inspired fineries and a live painter will whip up an expertly rendered Regency-era painting of you and your guests.
view more - Creative
Netflix Marketing Partnerships
Creative: Chidera Ufondu
Strategy: Aneka Myles
Partnership Lead: Kevin Simms
Creative Producer: Nick Feder
Diageo
Christina Choi: Diageo SVP - Gin, Rum, Tequila
Jamie Hakim: Diageo Brands in Culture- Gin, Rum, Tequila
Dorothy DeVenecia; Diageo Brand Director, Tanqueray
Andres Romero: Diageo Senior Brand Manager, Tanqueray
Shomari Tomlinson: Diageo Associate Brand Manager, Tanqueray
Jill Mccaffrey: Diageo Customer Planning & Activation Director- Gin, Rum, Tequila
Caitlin Dorgler: Diageo Central Media Manager
Hannah Tanau: Diageo Senior Manager of Digital
Activation
Mimi Wu: Diageo Digital Media Analyst
Kelley Campbell: Director of Marketing
Procurement
Amanda Cassatta: Diageo Procurement Manager - Advertising Content & Production
Lindsay Wallner: Diageo Brands in Culture Director - Branded Entertainment
The Community
Chief Creative Officer, Global: Joaquin Molla
Chief Creative Officer, Global : Jose Molla
Chief Creative Officer, NY : Frank Cartagena
Group Creative Director : Lucas Bongioanni
Head of Art & Design : Marc Schwarzberg
Creative Director : Federico Diaz
Creative Director : Juarez Rodriguez
Creative Director : Cora Fernandez
Associate Creative Director : Marcelo Maciel
Associate Creative Director : Martin Stuart
Associate Creative Director : Aldo Gonzalez
Associate Creative Director : Federico Aubone
Senior Art Director : Remy Law
Senior Copywriter : Lyndsey Stormer
Director of Communications : Kara Stockton
EVP, Head of Integrated Production: Laurie Malaga
Executive Producer : Chris Parke
Senior Producer : Henna Kathiya
Associate Producer : Kevin Hermanni
President : Marci Miller
Sr. Brand Lead : Jessica Patino
Brand Supervisor : Veronica Salgueiro
Senior Brand Associate : Madison Fortna
Brand Associate : Isabelle Feanny
VP, Strategy : Anthony Mariello
Group Strategy Director : Eric Tsai
Associate Connections Director : Jacqueline Hernandez
Strategist : Alejandro Cardenas
Sr. Business Affairs Director : Natalie Greenman
Sr. Business Affairs Manager : Daphne Papadopulos
Proofreading Manager : Ursula Carpio
DIAGEO PR & SOCIAL AGENCY
Company : Hunter PR
DIAGEO TALENT AGENCY
Company : StarPower LLC
DIAGEO MEDIA AGENCY
Company : PhD Media
Global Planning Director : Joe Castillo
Planning Supervisor : Grace Havard
Associate Digital Director : Justina Santiago
Strategist : Julia Baum
Associate Director : Jake Matz
Assistant Strategist : Grace Collins
Digital Director : Johnny Chappell
Digital Investment Analyst : Paige Walken
Associate Director : Joe Ann Park
Associate Director : Jennifer O’Halloran
PRODUCTION COMPANY
Production Company : Tool
Director : Adriana Robles
DP : Chris Blauvelt
Executive Producers : Laura Macauley
Line Producer : Melissa Murphy
EDITORIAL AND FINISHING
Company : MackCut
Editors : David Koza, Gus Roman
Assistant Editor : Cassi Waciega
Flame Artist : Jim Hayhow
Post Executive Producer : Gina Pagano
2D Artist : Maebe Wood
COLOR
Color Company : Company 3
Colorist : Kath Raisch
Head of Production, Short Form : Julia Paskert
Color Producer : Katie Andrews
MUSIC: HUMAN
Composer : Alexandra Gordon, Andrew Bloch
Production : Kenzo Perron, James Dean Wells
MIX
Mix Company: Sound Lounge
Audio Mixer : Tom Jucarone
Executive Producer : Dana Villarreal
PHOTOGRAPHER / ILLUSTRATOR
Photographer : Steven Lake
Genres: Comedy
Categories: Alcoholic Beverages, Spirits
Tool, Thu, 31 Mar 2022 10:14:06 GMT
