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Bridgerton and Tanqueray Cordially Invite You to 'Make it T-Time'

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the community teams up with Tool director Adriana Robles on regal campaign to celebrate the Netflix smash hit

Bridgerton and Tanqueray Cordially Invite You to 'Make it T-Time'

Back in the day – the Regency era, to be exact – teatime actually meant something. It was one of society’s fanciest occasions; a moment to gossip, flirt, laugh with friends and of course sip in superior style. So how does one reclaim teatime and give it a modern-day spin, making it fun, fabulous and – dare we say – fancy again?

Today, Tanqueray and the community are officially announcing its 'Bridgerton' 'Make it T-time' partnership; a creative collaboration celebrating the smash Netflix show’s second season premiere. In appropriately regal fashion, fans are cordially invited to discover how Tanqueray (the “T,” if you will) can turn the traditional idea of teatime into oh-so-fancy “T-time”.

In keeping with the whimsical look and feel of the show, the multi-phased “T-time” campaign is launching with an original video content series starring pop culture icon and continued Tanqueray brand partner Joe Jonas, who gamely learns “how to become a Bridgerton” with the help of Jonathan Bailey who plays Anthony Bridgerton, and “Bridgerton” superfan and comedian Phoebe Robinson.

As if that wasn’t already enough, fans will have a chance to win one of three exclusive “Bridgerton”-inspired experiences by proudly showcasing how they #makeitTtime leading up to and after the season two premiere in a Tanqueray social media contest. By sharing an original photo or video content on Twitter, Instagram or Facebook highlighting their very best ways of dancing, drinking, and dressing for “T-time,” users will be automatically entered to win one of three experiences:

Exclusive access to The Queen’s Ball experience in New York City including complimentary hotel accommodations, an appointment with a stylist who will dress them in the finest Regency-era regalia, a “T-time” happy hour experience, and VIP access to The Queen’s Ball, an immersive “Bridgerton”-themed ball.

A curated “Bridgerton” Watch Party with up to 10 friends featuring Regency-era décor and a “T-time” cocktail experience hosted at a lavish hotel suite or viewing location.

A Regency-Era Live Oil Painting where 10 friends come along to a boisterous “T-time” party in a luxurious hotel suite, where a stylist will costume everyone in “Bridgerton”-inspired fineries and a live painter will whip up an expertly rendered Regency-era painting of you and your guests.

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Netflix Marketing Partnerships

Creative: Chidera Ufondu

Strategy: Aneka Myles

Partnership Lead: Kevin Simms

Creative Producer: Nick Feder


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Andres Romero: Diageo Senior Brand Manager, Tanqueray

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Caitlin Dorgler: Diageo Central Media Manager

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Mimi Wu: Diageo Digital Media Analyst

Kelley Campbell: Director of Marketing


Amanda Cassatta: Diageo Procurement Manager - Advertising Content & Production

Lindsay Wallner: Diageo Brands in Culture Director - Branded Entertainment

The Community

Chief Creative Officer, Global: Joaquin Molla

Chief Creative Officer, Global : Jose Molla

Chief Creative Officer, NY : Frank Cartagena

Group Creative Director : Lucas Bongioanni

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Creative Director : Federico Diaz

Creative Director : Juarez Rodriguez

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Associate Producer : Kevin Hermanni

President : Marci Miller

Sr. Brand Lead : Jessica Patino

Brand Supervisor : Veronica Salgueiro

Senior Brand Associate : Madison Fortna

Brand Associate : Isabelle Feanny

VP, Strategy : Anthony Mariello

Group Strategy Director : Eric Tsai

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Sr. Business Affairs Manager : Daphne Papadopulos

Proofreading Manager : Ursula Carpio


Company : Hunter PR


Company : StarPower LLC


Company : PhD Media

Global Planning Director : Joe Castillo

Planning Supervisor : Grace Havard

Associate Digital Director : Justina Santiago

Strategist : Julia Baum

Associate Director : Jake Matz

Assistant Strategist : Grace Collins

Digital Director : Johnny Chappell

Digital Investment Analyst : Paige Walken

Associate Director : Joe Ann Park

Associate Director : Jennifer O’Halloran


Production Company : Tool

Director : Adriana Robles

DP : Chris Blauvelt

Executive Producers : Laura Macauley

Line Producer : Melissa Murphy


Company : MackCut

Editors : David Koza, Gus Roman

Assistant Editor : Cassi Waciega

Flame Artist : Jim Hayhow

Post Executive Producer : Gina Pagano

2D Artist : Maebe Wood


Color Company : Company 3

Colorist : Kath Raisch

Head of Production, Short Form : Julia Paskert

Color Producer : Katie Andrews


Composer : Alexandra Gordon, Andrew Bloch

Production : Kenzo Perron, James Dean Wells


Mix Company: Sound Lounge

Audio Mixer : Tom Jucarone

Executive Producer : Dana Villarreal


Photographer : Steven Lake

Genres: Comedy

Categories: Alcoholic Beverages, Spirits

Tool, Thu, 31 Mar 2022 10:14:06 GMT