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BRICK Helps Members Get Fit with 3D Printed Nesting Dolls from BBDO

BBDO New York , 7 months, 2 weeks ago

BBDO New York creates motivational new campaign for the American group fitness facility

BRICK Helps Members Get Fit with 3D Printed Nesting Dolls from BBDO

BRICK, a modern group class fitness facility, launched a new campaign called “The Fit Nesting Doll” designed to help new members reach their fitness goals. The insight: everyone joins the gym for different reasons. But joining the gym is only the first step. Keeping the motivation is the hard part.

 

The campaign, created by BBDO New York, is a progressive 5-month fitness plan customized for new members in the form of 3D printed nesting dolls. The dolls, designed by artists from around the world, carry a flash drive within their last layer featuring the member’s workout plan. The different layers of the dolls represent the stages of the customer’s progress, keeping the benefit of working out right in sight and as a result, providing the right dose of motivation to reach their goals.


The video can be found on BRICK’s social channels and the campaign's designated web page (http://fitnestingdoll.com/). The work will be accompanied by print and social content to help support its efforts. 

 

For further insight, check out the behind the scenes video:

 



 


Advertiser

Advertiser: BRICK

Animation

3D Design: Jeian Jeong

Typography: Marcelo Righini

Creative Agency

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Art Director: Bianca Guimaraes

Executive Producer: Neely Lisk

Photographer: Billy Siegrist / Koji Yahagi

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Senior Copywriter: Rodrigo Linhares

Senior Art Director: Florian Marquardt

Associate Creative Director: Bianca Guimaraes

Integrated Producer: (Lead) Courtney Fallow

Digital Production Company

Digital Production: Visorama Diversões Eletrônicas

Post Production / VFX

2D : (Digital Animator) José Bessa

3D: (Modeling Artist) Elisa Branco

Art Department: (Stop Motion) Luciano do Amaral

Category: Gyms , Sports and leisure

Genre: Animation , Digital , Print