Brazil’s Clube de Criação Launches Portfolio Ads to Encourage Registrations for its 43rd Yearbook

In an unprecedented action, FCB Brasil used the portfolios of creative professionals as media spaces in a campaign created for Clube de Criação (Brazilian Creative Club) with the objective of increasing registrations for its 43rd Yearbook. 

Many of these professionals saw their careers take off after their work received awards from Clube de Criação. Now these great talents, who are benchmarks in the market today, are helping publicise the Yearbook.

The idea behind Portfolio Ads is to capitalise on the credibility of these professionals and use their personal websites as media spaces to promote registering for the 43rd Brazilian Creative Club Festival. In partnership with the owners of the portfolios, the banners are posted on their websites and displayed among their works to draw attention to the Clube's Yearbook.

Clube de Criação is the most important advertising institution in the country. Since 2012, the Club has promoted its own Festival that awards creative work that stood out during the year and brings great names to discuss all areas of creativity.