Branston's 'The Apologist'

Ah, the pressures of being a parent. A demanding small person expecting nothing short of creative excellence in disciplines as diverse as cake decorating, costume design and engineering can be a lot to live up to. Academy directing duo Si & Ad have offered despairing dads and melancholy mums a sliver of hope in their new ad for Branston pickle. The ad, through mcgarrybowen, shows a father whose sandwich-making skills more than make up for his deficits in his other parenting duties. 

Branston – The Apologist
Production – Academy Films
Director – Si & Ad
Producer – Lucy Gossage 
Agency – McGarry Bowen
Creatives – Dan Bailey / Brad Woolf
TV Producer – Abbi Tarrant
DOP – Steve Annis
Editor – Joe Guest @ Final Cut
Post – Electric Theatre Collective