Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Bradesco Private Bank Takes One Step at a Time Through Life in New Spot



Leo Burnett Tailor Made forges a path ahead in spot from director Felipe Mansur through Alice Films

Bradesco Private Bank Takes One Step at a Time Through Life in New Spot

Forging your own path doesn't mean walking alone. With this powerful message, LATAM-based Bradesco Private Bank announces its new campaign, focused on high-income customers.  

The video shows a baby learning to walk, following in the footsteps of an adult. At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end, now as an adult, there are no predefined paths, and he continues on, forging his own path. The campaign was created by Leo Burnett Tailor Made in Brazil.

"The video broaches the subject of succession and emphasizes the value proposition of Wealth Management, which is to have the customer as the protagonist in his own journey, but always relying on the support of the Private Bank and its personalized solutions," explains Márcio Parizotto, Bradesco's marketing director.

The campaign's communication is both moving and inspiring, and has its own sophisticated language and visual identity, in line with Bradesco Private Bank's differentiating aspects.

"This campaign talks to audiences of different age groups, showing that they can rely on the bank for all the support and advice they need at any stage in their lives. The idea is to portray the building of relationships over time, not just with our current customers, but with their future generations," says Vinicius Stanzione, creative director at Leo Burnett Tailor Made.

The campaign will have assets for pay TV, digital and print media, social networks, and OOH.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Categories: Banking, Finance

Leo Burnett Tailor Made, Fri, 09 Oct 2020 15:17:29 GMT