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Creative

Boston Pizza Introduces The Carolling Christmas Pizza

john st. creates the world’s first pizza-themed Christmas carol to launch Boston Pizza's new Christmas Pizza

 Boston Pizza Introduces The Carolling Christmas Pizza

To promote their Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in.

Chorus of the Pizza describes exactly what a Christmas pizza is:

It’s a turkey dinner on a pizza.

Pizza underneath a turkey dinner.

It also lists the ingredients:

Cranberry sauce.

Gravy on top.

Turkey as well.

And also cheese.

Why is there cheese?

Cause we love cheese.

“The Christmas Pizza is a remix of a Christmas classic. What better way to promote it than by remixing another Christmas classic?” Said Adrian Fuoco, senior director of marketing for Boston Pizza.

“Christmas is kind of stressful for a lot of people so we thought it would be nice to have some fun with the pizza, and the advertising at the same time,” adds Angus Tucker, chief creative officer at john st., the agency who worked on the campaign. “And we think this work is almost as fun as the pizza.”

The pizza will be available at all Boston Pizzas across Canada and the limited edition carolling box will be sent to a few lucky customers starting November 13th.

To add Chorus of the Pizza to your Spotify Christmas playlist click here.

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Client

Advertiser: Boston Pizza Canada

SVP, Marketing: Peter Blackwell

Sr Director of Marketing: Adrian Fuoco

Sr Marketing Manager: Niels van Oyen

Creative Agency

Creative Agency: john st.

Chief Creative Officer: Angus Tucker

Executive Creative Director: Paul Little

Copywriter: Maddie Rosenberg

Art Director: Ela Kallonen

Director of Strategic Planning: Trevor Thomas

Strategist: Daavi Wong Wolfson

Executive Producer: Cas Binnington

Producer: Clare Dietrich

Producer: Erin Feldman

Team Lead: Ryan O’Hagan

Account Director: Caitlin Bourada

Account Executive: Kelly Brennan

Account Coordinator: Hailey Stummer

Digital Agency

Digital Agency: enter name

Media Agency

Media Agency: enter name

Production Company

Production Company: Suneeva

Director: Matt Dilmore

Executive Producers: Geoff Cornish, Sara Thomas

Line Producer: Mike Masters

Production Service

Production Service Company: enter name

Producer: enter name

Offline

Edit Company: School Editing

Editor: Jon Devries

Post Production: Fort York VFX

Post Production Company: ArtJail

Colourist: Clinton Homuth

Sound

Sound Company: Audio

Casting: Mann Casting

Carolling Box Production

Box Production: Gas Company

Photography Production: Gas Company

Category: Food , Pizza