Bose’s New Ad Campaign Features a Who’s Who of Today’s Hottest Artists

Bose has launched its newest campaign 'Hear It All. All The Time', premiering tonight (9/11) during the MTV Video Music Awards. As a brand for music lovers, created by music lovers, Bose hand-picked a selection of artists to champion its breakthrough audio wearable based on a shared passion for music and the innovation each uniquely brings to their craft. 

In the ad, you’ll see a glimpse behind-the-scenes in the greenroom with Tyla, Central Cee, Don Toliver and LISA each uniquely prepping ahead of a big moment, while the beat of a new track produced by Mustard sets the tone for the spot.   

Thanks to the innovative Bose Ultra Open Earbuds, the artists don’t have to compromise on getting in the zone with their music while still being open to their surroundings. The artists’ personalities truly shine through, and the collaboration speaks to Bose’s belief in the power of sound - including how it brings life and sets the vibe for everything we do.  

The spot was created by agency Partners in Crime Creative, and directed by London Alley's Courtney Philips.