Born Social Unveils 5 Key Insights for Brands with 2024 Trends Report

Born Social, the full-service social agency, has released a comprehensive report outlining five pivotal trends that will shape the social, and wider marketing landscape, in the coming year. It spans influencer marketing, data and measurement, AI and creativity, as well as media and social commerce.

This insightful report serves as a roadmap for brands looking to navigate the evolving social media landscape and capitalise on emerging opportunities. The key trends, identified by five of the strategic leaders at the agency are:

1> Creators at the Core

Influencers will become the power play for brands that leverage them across all brand communications, with creators acting as consultants.

2> The Return of Earned Reach

With the rise of pay-to-avoid-ad models, brands will need paid, owned and earned approaches working in tandem. United, not divided.

3> The Ascendancy of Social-First Craft

Social-first craft will break out from the screen and become the central creative approach for brands.

4> Social Commerce will Collapse the Funnel

Brands will rely on social media platforms and their burgeoning shopping functionalities as consumers explore and buy simultaneously.

5> AI accelerates the Measurement Stack

Brands will race to build bespoke social measurement stacks, powered by AI.

Callum McCahon, chief strategy officer at Born Social, commented, “When it comes to social media you can’t be monolithic with your approach. It is now central to every part of your marketing and even more so this year. We believe by understanding and implementing these trends, businesses and brands can position themselves at the forefront of innovation and consumer engagement.”

Please find the report here.