Born Social Reappointed to Spearhead Nando’s UK & Ireland’s Presence on Social

Born Social, the full-service social agency, has been reappointed by Nando's UK & Ireland to manage their social media presence after a competitive agency review.

Nando's, renowned for its flame-grilled PERi-PERi chicken, vibrant dining experience and brand personality, chose Born Social as their strategic social media partner once again due to the agency's ability to deliver three speed social:

- Realtime – connecting brands to their audience at the speed of culture

- Short-lead – social-first story telling on an editorial cycle

- Long-lead – big brand building campaigns, driven by social insights

After four years, Born Social has also proven their ability to capture Nando's brand essence and engage with its diverse audience. The agency has played a pivotal role in enhancing Nando's online presence and fostering deeper connections with customers. They supported the brand through the COVID pandemic, launched Nando's delivery and took the brand on to TikTok.

"We are delighted to continue our partnership with Nando's as their trusted social media agency," said Ben Tyson, CEO at Born Social, commented: "We've always loved working with the Nando's team, it's unique to find partners who you feel so aligned with when it comes to both strategy and culture. Our team is dedicated to crafting innovative and memorable social media campaigns that resonate with Nando's audience. We are excited to build upon our past successes and contribute to Nando's growth.”

Born Social's comprehensive social media strategy will encompass content creation, community engagement, and data-driven insights to ensure Nando's maintains a strong social presence.