Booking.com is on One Mission in New Campaign

Co-created by Dutch creative studio Cloudfactory and Booking.com, Booking.com's new campaign originated in 2016 with the website encouraging its 14,000 global employees with a mission to document their year of travel. The result is a compelling and inspiring video titled One Mission, which uniquely puts the brand’s diverse and passionate employees centre stage as they travelled to over 190 countries on personal holidays.  

The short travel film captures the company’s mission of connecting travellers with the widest choice of incredible places to stay as well as empowers the viewer to go out and experience the world and all it has to offer, speaking through its own people who embody this mantra every day.

“Whether they’re climbing volcanoes, surfing or dancing the tango, Booking.com employees are out there doing it with passion,” said Sandrine Huijgen from Cloudfactory “One Mission is story-doing at its best; the film helps viewers experience the personality and humanity behind the brand through real stories while inspiring viewers to book their next trip.”