BODYARMOR Spotlights Rapid Rehydration with Global Pop Star Anitta

Yesterday evening, BODYARMOR Flash I.V. unveiled its first-ever social campaign featuring international superstar and recently announced BODYARMOR partner, Anitta! The new spot gives consumers and fans a sneak peek into Anitta’s fast-paced life. As someone who spends most of her time performing – or physically preparing at the highest level, Anitta relies on BODYARMOR Flash I.V. to rehydrate and help her keep up with her busy life on the go, especially now as she gears up to host her first-ever North American tour, the BAILE FUNK EXPERIENCE. The social campaign can be found here.

Through this campaign, BODYARMOR Flash I.V. will connect with new audiences who are seeking the benefits of rapid rehydration - which includes the premium aspect that BODYARMOR sports drinks already offer but enhanced with far more electrolytes plus the infusion of vitamins for immune support. The brand will also proudly sponsor and hydrate the BAILE FUNK EXPERIENCE, US tour activations in Los Angeles, Miami, New York and Boston. Kicking off in Mexico City, Mexico, the 20+ date tour is a unique funk experience in special intimate venues that hits cities around the world, giving fans an authentic taste of the iconic funk parties in Brazil.