BMF Wins Westpac
BMF has won Big 4 bank Westpac, just a few weeks after retaining Tourism Tasmania.
The win fills a category gap for the agency, which got close to winning ANZ last year before it ultimately went to Publicis' Leo. Publicis' Saatchi & Saatchi was among the Westpac pitch contenders, along with VML, Droga5, and Howatson+Company.
Incumbent DDB Sydney held the account for 13 years. It went to pitch last year but was stretched out in December, when the business underwent internal structural change and invited shortlisted agencies to re-pitch. CMO Annabel Fribence exited Westpac last month, before the pitch concluded.
“We are thrilled to welcome BMF to the Westpac family. Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future," said Westpac Group executive, customer and corporate services, Carolyn McCann.
"We look forward to collaborating with BMF to elevate our brand and engage with our customers in new and exciting ways.
“We would also like to extend our heartfelt thanks to DDB for their 13 years of partnership and invaluable contribution to our brand.”
BMF CEO Stephen McArdle added, “We are incredibly excited to be working with Westpac, bringing our strategic and creative expertise to life for one of Australia’s most iconic brands and companies. We can’t wait to work in partnership with the Westpac team to realise their ambitions around customer engagement and growth.”
Publicis media agency Spark Foundry holds the media account.
