Blur's Ginesta Guindal Shoots Striking Campaign for Multiopticas Eyewear

Multiópticas latest ad is suggestive, strikingly inclusive and unconventional. 

Once again Blur Films produces the latest campaign for Multiopticas next to Sra. Rushmore.

With Ginesta Guindal on direction and Natasha Baier taking over the Direction of Photography, this spot is a daring launch at bringing forward the values and philosophy that Multiópticas aims to communicate as a brand. 

Transpeople, down-syndrome, and mastectomies were the kind of situations seen in Multiopticas previous campaigns, where Blur also had the pleasure to produce.

At this instance, the eyewear brand continues to follow their inclusive values of diversity through a sensual and provocative spot. 

In this campaign the eyewear company insists on their integrated vision products of eyewear ranging from progressive to generic glasses, targeting audiences from all ages.

Various couples, from young to mature, from same sex couples to straight ones, are seen in their most intimate moments. Under the slogan “Dejátelas Puestas”- meaning “Leave them on”, the message to emphasise confidence and self-esteem in their users by keeping their glasses on, and like this, feeling comfortable with themselves.