Blast Radius Wins Digital Nikon Business

Nikon Europe has appointed Blast Radius Amsterdam to lead their European digital marketing business. Blast Radius will be responsible for working with Nikon on all aspects of digital marketing including social media, campaign development, platform builds and mobile initiatives.

 

About the appointment, Danielle Walsh, Interactive Marketing Manager for Nikon Europe says:  “We’re very excited to have brought Blast Radius on board. When we reviewed agencies they stood out due to their global expertise, strategic strength and extensive development capabilities. We’re looking forward to creating programs with them that deliver market impact and drive our business forward.”

 

Stefan Hawes, General Manager, Blast Radius Amsterdam, adds: “We’re extremely pleased to have the opportunity to work with Nikon on their digital marketing efforts. They have a forward-thinking approach to digital, and we’re going to help them innovate their business strategies with our networked brand model. Photography and video have become absolutely central to the online experience, and we’re thrilled to have the opportunity to find ways to bring that to life in new and innovative ways that will build their business. We’re honoured to have been selected as their partner.”