Blackjet Asks Industry Mums What They Think of Advertising, Immediately Wishes They Hadn’t

Blackjet, the brand and business consultancy, has produced a Mother’s Day video that reveals how much, and how little, mums know about their children’s work in advertising.

To celebrate Mother’s Day the video interviews some real life mums of Blackjet employees to discover their views on the jobs, titles and output of their offspring.

Blackjet CEO Rob Galletta was looking for a way to recognise agency mums. “Speaking for myself, I know my mum always supported me and my career, even though I could tell she didn’t really understand what on earth I did all day.”

The mums interviewed found it difficult to remember their kids' job titles and even more difficult to describe what it is they actually do. And when their mental image of a day in advertising is one spent cutting up pictures, managing time and having dinner with clients, it’s clear that they’re not overly impressed with the industry.

The video was directed by Zachary Guy of Tenfold Productions and Blackjet’s Julez Maeng.

As a final sign-off, the mothers are asked how advertising could be improved and the consensus is “make less of it and make it better.”

“The best advice my father ever gave me,” said Rob, “was to listen to my mum. And this video proves that, yet again.”

As a thank you for volunteering their time, the mums were treated to portraits with their children by renowned photographer Kyle Topping.